Creative × Performance × AI

I build brands that win attention and make money.

Marketing director, media buyer, and founder with a film-maker's eye. I've managed $534K+ in ad spend, grown creators to millions, and built my own brands and AI products — across MENA and the US.

Ad spend managed
$0K+

Ad spend managed

YouTube subs grown
0M+

YouTube subs grown

Selected composer
Cannes ’23

Selected composer

Portrait of Fady Tosson

Sound, ads & content across

  • Shahid
  • OSN+
  • MBC
  • TOD
  • STC
  • Starzplay
  • Viu
  • Attyx
Who I am

One person, the whole stack.

I came up through film — a cinematography degree, then years engineering sound and composing music for commercials, TV series, and feature films. One of them was an official selection at the Cannes Festival's La Cinef.

Then I fell for performance marketing and went all in — studying under some of the world's top media buyers, managing half-a-million-dollar ad accounts, and growing brands and creators from zero to millions.

Today I build and run brands end-to-end — positioning, ads, content, websites, funnels, and AI systems — through my agency SOLU_S, and I ship my own products like Crewzo.ai. Most marketers can do one of these. I do the whole stack.

Fady Tosson working in his studio
Role
Marketing Director & Founder
Based
Egypt — MENA & US markets
Founder of
Crewzo.ai · Seamless
Agency
SOLU_S®
Edge
Creative × Performance × AI
Selected work

Proof, not promises.

A snapshot of brands, creators, and products I've grown — across MENA and the US.

Performance Marketing

Half-a-Million in Managed Ad Spend

Planned, built and scaled paid campaigns across a single half-million-dollar account.

$534K+
Ad spend managed
~34K+
Leads generated
20.44%
Top creative CTR

Role: Media buyer & performance lead

Client identity protected — figures verified privately.

Growth & Ads

Mudrek Academy@mudrekacademy

Grew an AI-education brand from zero and ran its paid acquisition.

0 → 77.9K
Followers grown
$20K+/mo
Ad spend managed

Role: Growth & performance marketing

Brand & Performance

3aqel — عقل@3aqel.ai

The first AI platform built in Arabic — I led positioning and the full brand.

< 1 month
Ads to break-even
0 → launch
Full brand identity + ambassador

Role: Positioning, brand identity & paid ads

My Brand👑 My venture

Seamless@seamlesseg

My own DTC fashion brand — formalwear with a soft signature fabric, built end-to-end.

End-to-end
Built & run solo
DTC
Brand · site · WhatsApp automation

Role: Founder — brand, site, ads, automation & funnels

seamlesseg.com
SOLU_S · YouTube

Abulsadiq@AbulSadiq

A SOLU_S production — direction, editing & strategy that helped more than double a multi-million-sub creator.

3M → 6.15M
Subscribers
2×+
Growth during the work

Role: SOLU_S — Fady: direction, strategy & editing · Andrew Joseph: visual direction & motion

YouTube
SOLU_S · Production

Summary@SummaryEgypt

SOLU_S led production & the editing team for one of the region's most influential channels.

<1M → 2.88M
Subscribers
~15/week
Uploads led

Role: SOLU_S — Fady: production, direction & editing · Andrew Joseph: visual direction & motion

YouTube
My AI SaaS👑 My venture● Live

Crewzo.ai

My live AI marketing SaaS for MENA — Reels, carousels, AI ads & lead magnets in native Arabic.

Live SaaS
Built & shipped
Marketing + AI
An entire toolkit, one platform

Role: Founder & builder

crewzo.ai
Creative Craft

Film, Sound & Music

A film sound engineer, mixer & composer — the creative depth behind the marketing.

Cannes
La Cinef 2023 selection
29
Film & TV sound credits

Role: Sound engineer, mixer & music composer

elCinema
Capabilities

What I bring to the table.

Performance Marketing

  • Media buying — Meta, TikTok, Google
  • Scaling ads to break-even & profit
  • Funnels, audience journeys & CRO
  • AI ad creation at scale

Creative & Film

  • Video editing
  • Sound design & mixing (Dolby Atmos)
  • Music composition
  • High-production & cinematic ads

Brand & Growth

  • Brand identity & positioning
  • DTC / e-commerce
  • Influencer & ambassador strategy
  • Websites & landing pages

AI & Systems

  • AI marketing systems
  • Automation (incl. WhatsApp)
  • Building custom tools & products
  • Pipelines that maximize output

Leadership

  • Team & pipeline management
  • Production management at scale
  • Hiring & directing creatives
  • Operating a registered agency
Credentials

Trained, certified — and Cannes-selected.

Official Selection — Cannes La Cinef 2023
Festival de Cannes · Music composer · “The Call of the Brook”
Meta Certified — Business Marketing Strategy
Meta
Certified Dolby Atmos Professional
Dolby
AdEngine — Media Buying
PaidAdvertising.com
Social Media Mastery
Mindvalley
My agency

SOLU_S®

SOLU_S is my marketing agency — a registered, tax-registered company with a team in Egypt, plus a US entity (Solusphere LLC). It's how I deliver: real structure and accountability, not freelance promises.

  • Registered & tax-registered (Egypt)
  • Solusphere LLC (US) for global billing
  • A team — not a freelancer
  • Stripe / international payments
Let's talk

Tell me what you're building.

The fastest way to reach me is WhatsApp. Or send a note and I'll reply by email.